Marketing for Women 2021
Women’s History Month is almost over, so before it ends, we thought of spreading some more light about women in marketing and bid an encouraging farewell to the Women’s History Month 2021. As we have seen in our previous articles, marketing plays a very important role in the life of women and even women have a crucial and significant contribution to the marketing industry.
Today, a huge number of marketing workforce comprises women. It is observed that women often love and enjoy choosing education and careers in dynamic fields like marketing. Moreover, some superpowers such as good communication skills and better emotional intelligence make them a perfect fit for the role of an idol marketer. Marketing is different for every individual, but marketing for women is all over different.
Julie Zhou, Senior Director of Growth at AdRoll, describes her relationship with marketing as “I have always been someone who enjoyed dissecting TV commercials to try and determine the target audience and purpose that the creators had in mind. Marketing is the only discipline I’ve experienced to allow me to fully marry my right brain and left brain – logic, and creativity – science and art. The event that truly made me realize that marketing was the right field for me occurred when I was browsing through a gift shop in Japan.
Meredith Klee, Director of Communications & Content at AdRoll, justifies this nature of marketing, she says “I went to school for broadcast news and thought that’s where I would land. But the itch to move to a big city and start a career vs broadcast-market hop made me flip the script on myself. Rather than focus on the news, I decided to be the person creating news and stories for reporters through PR. I had a successful decade in PR but reached the point where I was curious beyond my world and wanted to start a new chapter. I did so by taking on a more hybrid communication and marketing role in-house at AdRoll.
For more such updates, check Out recent Martech Cube blogs.
https://www.martechcube.com/what-marketing-means-to-women/
Published on April 6, 2021
Published by Martech Cube
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