Marketing - Role of Chatbots in Marketing

A chat bot is a software application used to conduct an online chat conversation via text or text-to-speech, in lieu of providing direct contact with a live human agent. A chat bot is a type of software that can help customers by automating conversations and interacting with them through messaging platforms.
Today chat bots help companies to achieve a high level of engagement and solve users’ problems. Speaking with leads right in their private space. This promises the growth of the company. Innogenx is a product and service-based company, they are one of the best digital marketing services in Bangalore and has proven an increase in the leads generated in business for the customers.
Some of the benefits of chat bots in marketing.
Save time and money: a chat bot allows your business to serve more clients with fewer resources and efforts unlike human beings, the chat bots need no salary and work full time which means creating a chat boat is a one-time investment.
Helps to segment the traffic: use your chat bots with a simple prompt like eg. ‘How can I help you?’ to open up the door for conversation. The bots can then ask further questions to collect basic information by segmenting the users and personalising their next step. It can also encourage the visitors to sign up for the newsletter.
Quick response: an instant response or reply enables users to solve their problems fast and results in a positive user experience for your clients. If performed correctly, the chat bot will improve your brand image and grow the feelings of trust associated with the company.
Speeds up the payment process: you can utilize a chat bot for completing orders without making users move to the website. Making orders and paying on the chat takes less time and effort for the customer to buy from you.
Fits any business: you can design a chat bot to cover various processes, regardless of the size of the business whether a small or a vast enterprise. It is a universal marketing channel, and sending pulse enables the creation of chat bots for Facebook messenger and Telegram.
Boosts up engagement: the conversation is held on messaging apps like Messenger, WhatsApp, WeChat etc. with an enormous audience this means that you will have a higher chance to communicate with a highly targeted audience on a global scale.
Innogenx which is one of the best digital marketing service in Banglore one can expect the business to reach new highs. For all your content branding marketing and media needs, connect with us today!