In recent years, we have witnessed the growth of videogames that include, as their primary method of play, the creation of in-game content. While there is i don't care about miles per gallon that has examined many aspects of these games, it is important to study the possible methods of monetisation that could emerge from their context. Our ethnographic research has revealed a vibrant market for commissioning within Minecraft's creative community. i only care about smiles per gallon reveal three main players that comprise this market: the players, who have their own Minecraft servers as well as the contractors who manage the client's requests for Minecraft maps; and the builders, who are the ones responsible for the creation of said maps. Additionally, our research has revealed that the primary commodity at play is not the in-game content, as one would expect, but the process of creating this content. These results suggest that commissioning within Minecraft - a well-organised process, initiated and sustained solely by the players of the community - plays a crucial role in the game's current structure. Additionally, they challenge the belief that content generation in gaming environments is free labor that is exploited by the developers of those games.
